About Vitafoods 2024

After two successful days at Vitafoods in Geneva, the sales and product management team returns to Hamburg.

Vitafoods 2024 in Geneva - Exclusive insights

What is Vitafoods?

The annual event has been taking place since 1997 and brings together the food supplement industry. More than 1100 exhibitors from around 160 countries come together over three days. In addition to Geneva, Vitafoods takes place at the following locations, among others:

  • Europe - Geneva, in May, from 2025 in Barcelona
  • Asia - Bangkok, in September
  • India - Mumbai, in February

What are the key facts?

This year, the dynamic trade fair was once again a place where networking was the main focus. Such trade fairs are very suitable for reuniting with existing business partners, meeting new business partners (customers & suppliers) and seeing the latest trends in the industry.

What is our conclusion from 2024?

Vitafoods once again showcased new trends in the dynamic environment of the nutraceutical industry. In general, the exhibitors' focus was on “healthy ageing” with additives such as vitamins, amino acids and antioxidants. Our team also identified the following ongoing trends:

  • Enriched gummy drops in all colors, shapes and dosage forms
  • shots
  • Vegetable protein bars
  • Liposomal vitamins

We can offer the following products from our portfolio for the trends mentioned:


  • Vitamin C
  • Niacin/ Vitamin B1
  • Vitamin B3
  • Vitamin B5  
  • Coenzyme Q10

Amino acids:

  • L-Carnitine
  • L-leucine
  • L-lysine
  • Creatine


  • Caffeine
  • Taurine

Vegetable proteins:

  • Soy
  • Rice
  • Pea
  • Sweetener

Feel free to contact us with your product requests or comments!

Stefan Koch
Head of BU Life Science

Phone: +49 40 300 501 8141
E-mail: s.koch@terchemicals.com

After 27 years of Vitafoods in Geneva, the next trade fair will take place in Barcelona in 2025. We look forward to meeting our customers and suppliers on site again next year to discuss new trends in this exciting industry.